Real Estate Video Production

Real estate listings with video receive 403% more inquiries.

Why real estate videos ?

Explain clearly

It’s easier to show different facilities of a property in a video. People want to see a video before they plan to visit.

Time saving

Once made, videos can be reshared, and you can add custom introductions to make old clips feel new.

Have more customer visits

Video messages (sent via email or social media) are 40% more likely to be opened, 37% more likely to be clicked, and 3x as likely to earn a response.

Bring deals forward

Resolve questions faster, showcase more amenities, and cement a personal connection.

Our Process

How exactly we work ?

The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it’s essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful. Type of video and the estimate for the required resources is finalised.

The meetings are over, the preparation is complete. Now, it’s time to have some action ! The production phase is where we capture all the interviews and footage for your video. This is the part where the story begins to come to life.The production phase is where all the raw footage for your video will be captured. If you have specific visions or ideas  that you want to be included in the final product, be sure that you have clearly communicated that with our production team before the end of the production phase.

After the production phase is finished, the director and editor go to work. During the post-production phase, our video production team will begin the process to organize, plan, and edit the actual video. We will carefully review all the footage and transcribe all of the interviews conducted. Then, we will assemble the story and the video editor does their magic to bring all the pieces together with background music and graphics.

Type of real estate videos

Cold Sales Videos

Establish trust by sending video introductions to the prospective clients. It’s unusual, so more likely to grab attention, and gives you a chance to build rapport. Home buyers reportedly do less than three hours of research and many of them hire the first agent they meet. Be that fresh face in their inbox.

Social Media Videos

Cast a wide net by posting videos for real estate on different social media platforms— either to attract clients who are just beginning their search, or to market a property.

Testimonial Videos

Let your happy clients do your marketing for you by having them record short client testimonial videos. Make a habit of asking to film short interviews at the high points in their buying journey—upon offer, upon close, and six months later.

Neighborhood Video Tours

Pictures of a property taken at high noon on a Sunday may make for clear photos, but they can also make the neighborhood look empty. Use video to capture the weekday bustle of the nearby areas, commuters streaming out of the subway, and the sheer number of people who stop to inspect the “Coming soon” sign.

Property Tour Videos

Supplement your photography with a video tour to give buyers a feel for the environment and the flow of the place. You can create high-end virtual tours meant to live on the website, but you can also record personal tours. Use your phone and walk through the site explaining the amenities you know the buyer is the most interested in.

Drone Video

The cost of hiring a real estate drone photographer has reduced over the last few years—in some places, by as much as 90%. Drone videos are perfect for showing your property address and surrounding areas. Use it to highlight the address.

Builder Profile Videos

People buy from people they like and you can pack your personality and value proposition into a short, 3 minute, “get to know you” video. Place the video and a thumbnail image of it in your email signature, so everyone has a chance to get acquainted.

Educational Videos

Make buying easier by teaching your clients how a deal should go down. For first-time buyers, post “Home buying tips” videos where you talk them through figuring out how much house they can afford, getting multiple rate quotes, or correcting credit report issues.

Live Streaming

For builders with niche clients, hold a live video session on social media to promote a property or investment strategy. On sites like Facebook, YouTube, Instagram, and Twitter (which all have a live feature), viewers will get to ask questions that you can answer.

Consult our Real Estate Digital Marketing Advisor

Want to learn how we can help you grow your real estate business through digital marketing?